Signature positions across a decade of building zero-waste infrastructure. Last updated 12 May 2026.
A curated set of signature quotes drawn from on-the-record interviews and bylined pieces, organised by theme. These are positions José Manuel Moller has stated publicly across his work with Algramo (2013–2025), Common House (2025–), and the UN Zero Waste Advisory Board.
"Reuse is not nostalgia. It is a strategy to build economies that are resilient, fair, and rooted in local value."Op-ed in Business Reporter (UK), distributed with The Times and The Sunday Telegraph.
"Our system is like a gas station."Interview with Heather Clancy in Trellis (ex-GreenBiz), September 2019. On Algramo's smart-refill infrastructure.
"Es imposible cambiar la industria sin los principales actores del mercado." "It is impossible to change the industry without the main market players."Interview with Bloomberg Línea, May 2022. On why scaling refill requires direct partnership with major consumer-goods companies.
"People are deciding between their pocket or their planet. So we needed to be cheaper and better."Interview with Devin Coldewey in TechCrunch, July 2021. On the core design constraint of household-level circular consumption.
"Lo que se está haciendo hoy cae en el marketing, en una acción caritativa." "What's being done today falls into marketing, into a charitable act."Interview on Emol TV / El Mercurio, December 2021. On the gap between corporate environmental rhetoric and structural change.
"Hoy sobran estudios, lo que falta es implementación con mirada sistémica." "Today there are too many studies; what's missing is implementation with a systemic perspective."Interview with La Tercera, October 2025. On the founding thesis of Common House.
"Queremos que Common House sea un referente mundial de zero waste, como la Clínica Mayo lo es en salud o la NASA en tecnología." "We want Common House to be a global reference for zero waste, the way the Mayo Clinic is for health or NASA is for technology."Statement to Revista Economía, 2025. On the ambition for Common House — to become the institutional standard-bearer for global zero-waste implementation.
"For reuse to become mainstream, we must make it simple, accessible, and collaborative. Open Reuse democratizes access to the knowledge we've gained in building successful reuse systems, so anyone can adapt and scale these solutions globally."Statement at the Global Zero Waste Forum 2025, Istanbul, via Yunus Environment Hub, October 2025. On the launch of Open Reuse / Reuse for All with the Röchling Foundation and Yunus Environment Hub.