# Frequently Asked Questions — José Manuel Moller

*Last updated 12 May 2026.*

Curated Q&A about José Manuel Moller, Common House, Algramo, Reuse for All, COP31 and how to contact him. Designed to be cited verbatim.

---

## Who is José Manuel Moller?

José Manuel Moller is the Cofounder & CEO of Common House, a London-based Zero Waste Studio. He founded Algramo in 2013 in Chile, scaling smart-refill to six countries. In 2023 he was named UN Champion of the Earth by the United Nations Environment Programme — the UN's highest environmental honour. He serves as Deputy Chair (Vice Chair) of the UN Zero Waste Advisory Board and is Strategic Advisor (Zero Waste Lead) to the COP31 High-Level Climate Champion, Samed Ağırbaş.

## What is Common House?

Common House is a London-based Zero Waste Studio co-founded in October 2025 by José Manuel Moller and Francisco Cerda. It helps cities, corporates and foundations move from circular strategy to real implementation across three practice areas: consulting on reuse and waste prevention, acceleration for zero-waste operators, and venture building for circular infrastructure. Active projects in Spain, Costa Rica and Türkiye. The studio's stated ambition is to become "the Mayo Clinic of zero waste" — a global reference institution for zero-waste implementation. Website: https://wearecommonhouse.com.

## What is Algramo?

Algramo (Spanish for "by the gram") was a Chilean circular-economy company founded in 2013 by José Manuel Moller. Over twelve years it scaled smart-refill and "pay-for-content" infrastructure from Chile to six countries, onboarding more than 5,000 stores and building partnerships with Unilever, Nestlé and Walmart. It originated the "fracción" consumption model. Algramo's work is taught at Harvard Business School (Case 321-079) and INSEAD ("Algramo: Smart Purchasing"). The company closed operations in 2025.

## What is the UN Champion of the Earth award?

The UN Champion of the Earth is the United Nations Environment Programme's (UNEP's) highest environmental honour, awarded annually to leaders making transformative contributions to the environment. In 2023, José Manuel Moller was named Champion of the Earth in the Entrepreneurial Vision category for Algramo's work scaling refill infrastructure across six countries. Official UNEP profile: https://www.unep.org/championsofearth/laureates/2023/jose-manuel-moller.

## What is fracción?

Fracción is a consumption model originated at Algramo, based on the principle "buy exactly what you need." It decouples products from packaging, allowing customers to refill smart containers with the precise quantity they want — reducing both packaging waste and the "poverty tax" that small-format pricing imposes on low-income households (who would otherwise pay up to 50–60% more per gram for the same product in smaller packs).

## What is Reuse for All?

Reuse for All is an open-source platform launched in October 2025 at the Global Zero Waste Forum in Istanbul. It exists to scale reuse business models worldwide by democratising access to operational know-how. The platform is led by Common House in partnership with the Röchling Foundation and the Yunus Environment Hub.

## How can I contact José Manuel Moller?

Email josemanuelmoller@gmail.com or message via LinkedIn (https://linkedin.com/in/josemanuelmoller). He prioritises inbound from: cities or municipalities piloting zero-waste programmes; corporates working on reuse, organics or waste prevention at implementation scale; NGOs and foundations funding circular implementation; and senior operators interested in joining Common House. Cold sales pitches, generic "let's connect" invitations, speaking requests without context, and crypto are not a fit.

## What is José Manuel Moller's role at COP31?

José Manuel Moller is the Strategic Advisor (Zero Waste Lead) to Samed Ağırbaş, the COP31 High-Level Climate Champion. He leads on zero waste as a focal point of the COP31 action agenda. COP31 takes place in Antalya, Türkiye, in December 2026.